Even small business should outsource

But we don’t have the money! We can hear you cry. But take it from us – even small businesses can benefit in the long term from outsourcing. Here’s why:

Time is money

You know that: we shouldn’t really have to say it. But every moment spent away from your daily tasks – such as generating sales leads, speaking with clients and customers, and managing back office admin – can feel like a moment wasted. If marketing isn’t your forte, it can be a painstaking task to keep on top of even the basics. Do you really have time to blog weekly, talk on Twitter every day, proof that brochure again, or try to teach yourself InDesign just to make a flyer?

You’re not an expert

Well, of course you are. But only in what your business does. We don’t claim to be brilliant at financial advice, nor could we handle large volumes of calls to customer service. But by gosh, can our team write, design, film to the very best standards – because that is what they do all day, every day. Focus on what you can do, and delegate the rest for maximum efficiency.

Can you see the wood for the trees?

Can you see the wood for the trees?

Are you just staring at trees?

Or can you see the wood right in front of you? Being close to your business means it can be easy to get tangled up in the small details. Bringing fresh eyes to a project can help you see how potential clients and customers view your business – and it may not be as you thought.

Avoid costly mistakes

Much like new eyes on a project, if you’re proofing that promotional literature for the gazillionth time, mistakes can be easy to miss – especially if your grammar or spelling isn’t as tip-top as you’d like. Brand reputation is built on the quality of your material – easily avoided errors such as spelling mistakes on flyers can make all the difference between gaining custom and losing the respect of possible clients. Reprinting material is expensive, time-consuming and wasteful, too – you don’t really want to do that, right?

Time saved + high quality as standard + expert input = money in your pocket

Paying someone who knows what they’re doing benefits you by providing business support and bringing new ideas to spruce up your marketing activities. More than that, though, is the return on the output. Investing a little to get something done properly the first time means you can build on a solid reputation, build brand trust, and show people that your business knows its stuff. Just like we do.


 

Bell Branding supports small independent businesses to deliver online marketing strategies, including blog copy, website content, social media engagement and integrated marketing campaigns. We do all this with the challenges of small business in mind – keeping our overheads as low as possible to pass these savings onto other startups and new enterprises. If you’d like to talk to us, well – you know where we are.

Using direct mail to boost business

Colour chart

Image courtesy of colouroptions.co.uk
Follow them on Twitter @colouroptions

For all we rave about online marketing strategies, it is always best to remember they are far less effective when not used in conjunction with more traditional marketing strategies. Direct mail has received a bad name in the last few years – but when used in a targeted campaign together with online media, can give your sales lead opportunities a huge boost.

Why direct mail?

People like to receive things in the post, especially ones that are specifically addressed and personalised for them. This sounds complicated but all it takes is a little groundwork on the online strategy to build your database. Email newsletters, whitepaper downloads, free samples, voucher codes – there are many ways to capture data. Having a physical thing in hand can create a more memorable relationship between your product and the customer.

But it just gets thrown away.

Not if you use it sparingly and with good purpose. If you repeatedly leaflet a letterbox, of course it’ll be seen as junk and just disposed of immediately. But if you use direct mail for a specific campaign, perhaps a summer promotion for people in a particular postcode, your target audience not only decreases (meaning a cheaper print and distribution costs) but raises your chances of a response.

Use it to drive people back online.

Direct mail with a call to action, such as a website form for a free voucher, or a QR code to scan with a unique promotion on the other end of it, brings potential leads that bit closer to you. Every step they take to interact with your business, either on or offline, is an extra step towards their engagement as a customer. Build brand recognition and provide multiple channels to interact, and they’ll be far more likely to do so.

Digital print drives down costs.

Direct mail used to be a very expensive option, with lithographic printing requiring large print runs and specific plates for each new pamphlet. The rise of digital printing means you can not only have small print runs – ideal for specific, local campaigns – but you can also personalise each and every letter if you need. From unique addresses to targeted promotions based on existing purchase history, digital printing is cost-effective for small businesses.

To go solo is stubborn, to combine is divine.

The key point here is that direct mail is still a valuable part of the sales lead generation process, but must be used in conjunction with online strategies in order to generate further interaction from individuals to build brand recognition. The more they get to know your brand, through a variety of channels, the more likely they are to recall your products when they are in the market for your services.